Luye Township is located in eastern Taitung, nestled between the Central Mountain Range and the Coastal Mountain Range. Covering an area of 88 square kilometers, its economy is primarily based on agriculture. Major crops include rice, tea, pineapple, loquat, red sugarcane, sugar apple, and banana, making Luye a diverse agricultural town.

The name “Luye,” which translates to “a plain full of deer,” reflects the area’s natural abundance. During the late Qing Dynasty (Tongzhi and Guangxu reigns), the area saw early settlement by the indigenous Amis people and a few Han settlers. From 1895, during Japanese rule, development expanded with the migration of Amis, Plains Indigenous peoples, Japanese, and Han settlers from western Taiwan (both Minnan and Hakka). These groups engaged in agricultural enterprises involving sugar, camphor, coffee, sugarcane, and more, as well as independent settlement.

Through the rule of the Qing Dynasty, the Japanese colonial period, and the present-day Republic of China government, Luye has preserved a rich tapestry of history, culture, architecture, and traditional lifestyles, making it a multicultural historic township.

Our hometown is a place where tradition and modernity coexist. It’s well-suited both for the elderly seeking a slow-paced, healthy lifestyle and for young people returning to develop the local agricultural and Cittaslow industries. We actively promote organic, residue-free agriculture and certified production mechanisms. Local farmers have come together to establish the “2626 Market,” a Cittaslow farmers’ market where residents can buy and sell daily necessities and produce—creating not only a practical marketplace, but also a vibrant Cittaslow destination.

Luye’s most famous attraction is Luye Plateau, one of the most popular destinations in the East Rift Valley. In recent years, paragliding has become a major activity here, with Luye being one of Taiwan’s few excellent flight sites. Following the rise of paragliding, the township also became a pioneer in hot air balloon activities, leading the trend in Taiwan. Each year, these events attract hundreds of thousands of visitors looking to enjoy Cittaslow and active leisure experiences.